Marketing swag has been an essential tool for businesses to promote their brand, increase brand awareness, and engage with customers for decades. As we are now well into 2023, it's interesting to reflect on the latest marketing swag trends and what we can expect to see continue to perform well the rest of the year. 

From personalization and customization to sustainability and technology, marketing swag is constantly evolving to meet the needs and expectations of consumers. In this article, we will discuss some of the top marketing swag trends that we predict will be popular in 2023, as businesses continue to find innovative ways to make their brand stand out in a crowded market.

Here, we further explore all the trends you can take advantage of this year.

Personalization and customization will remain important in marketing swag. 

Companies will continue to create personalized products that reflect their brand identity and appeal to their target audience.  For example, creating customized t-shirts, mugs, and stickers that feature a company’s logo or slogan can help customers feel connected to the brand. Additionally, companies are creating unique swag items such as stress balls and water bottles that fit their brand identity but also offer practical uses for recipients.

A great option for custom iron-on labels  can be found at our Sira Print site.  We specialize in creating custom iron-on labels that feature your company name, logo, or message. Our labels are made with high-quality materials and are designed to last without fading. Don't stop at t-shirts. Canvas totes and drawstring bags are popular for branding and make great promotional items.

The use of technology in marketing swag will likely increase. 

Companies may incorporate augmented reality or other interactive elements into their products to create a more engaging and memorable experience for customers. One popular use of promotional gear are acrylic standees that feature QR codes for scanning.

This allows for customers to directly access a website, promotional video, or other digital content. Businesses may also use promotional swag as part of their social media campaigns by offering free items when customers post pictures on Instagram or Twitter with branded hashtags.

At Sira Print, our acrylic standees are made of high-quality acrylic, a durable and lightweight material that is perfect for displaying in a variety of settings.

One of the key benefits of custom acrylic standees is their versatility. They can be used in a range of settings, including trade shows, retail stores, office lobbies, and event spaces. They are also suitable for both indoor and outdoor use, making them a versatile choice for any situation.

Custom acrylic standees are made to order, which means you can choose the size, shape, and design that best fits your needs. You can even add your own custom artwork or text to create a standee that truly represents your brand.

The trend towards minimalist and modern design will continue, with simple and clean designs being favored over more complex or busy designs.

Sira Print offers many different marketing collateral custom printed with whatever designs you submit. With minimalist and modern designs becoming more popular, here are some ideas of clean options you can incorporate in your custom stickers or decals.

The use of negative space can be a great choice for minimalist designs. Negative space is the area around, between, and within objects that allows for the viewer to see what’s in the design without being overwhelmed. It also gives you a chance to show off your brand logo or message with clarity. 

For example, if you wanted to print custom stickers for a sports team, you could use the negative space around the mascot or logo to highlight it and draw attention to it.

Using one or two solid colors can be great for minimalist designs too. Keeping your design simple with only two colors helps keep focus on your brand logo or message without being overwhelming. For example, you could use a simple black and white combo for a vintage car sticker or decal.

Minimalism doesn’t have to be boring! You can still create eye-catching designs with some creativity and careful planning of the elements. Consider using large, bold fonts instead of small ones as they can create a strong impact and make your message more visible. 

Similarly, try to use simple illustrations or graphics that don’t require a lot of detail. Making sure all the elements are balanced and spaced out evenly can also help create an aesthetically pleasing design.

The use of bright and bold colors will be popular in marketing swag, as companies look for ways to stand out and grab attention.

One of the best and most cost-effective ways to get attention and also a lot of visibility is using car decals.  Car decals are a great way to promote your brand, product and services on the go. They can be used for advertising campaigns, special promotions, and to raise awareness about your brand.

Many marketers use the power of vehicle decals and custom bumper stickers to spread their message and reach out to a wider audience. Vehicle decals can be used on cars, trucks, vans, buses, boats and virtually any other type of vehicle. These car decals are made with durable materials that can withstand extreme weather conditions and will look great for years to come.

At Sira Print, ordering vibrant vehicle stickers is easy! You can opt for custom bumper stickers or window clings that adhere to the window glass. You can choose from a variety of colors, fonts and sizes to create your own customized vehicle decals. The best part is that you can order in bulk and enjoy discounted prices!

Whether you’re looking for car decals, window clings or custom bumper stickers, Sira Print will help you find the perfect solution for your marketing needs. With our wide selection of colors, fonts and sizes, you are sure to find something that fits your brand perfectly. Get ready to drive up visibility with eye-catching vehicle decals!

Collaboration and partnerships between brands will likely increase, resulting in co-branded marketing swag that combines the strengths of two or more brands.

Acrylic keychains are a brilliant way to showcase two different brands in one product. They are useful, and customers can attach them to their keys or backpacks as a reminder of the collaboration between brands.

With two sides for branding, acrylic keychains provide ample space for two logos, slogans, and contact information. The sleek design also makes it eye-catching and appealing to prospective customers. On top of that, they are cost effective and durable which means they will serve as an ongoing source of marketing for your brand even after years of use.

Furthermore, sticker sheets featuring artwork from both brands can be distributed to enhance brand recognition among customers who appreciate art. Stickers and labels come in various sizes and colors so you can choose options that best fit the aesthetics of both companies involved in the partnership.

Overall, the trends in marketing swag for 2023 will likely focus on sustainability, personalization, technology, minimalism, bold colors, and collaboration. 

Companies will continue to look for unique and creative ways to promote their brand and engage with customers through their marketing swag. 

Sira Print, a leading provider of custom branded marketing swag, is making sure that companies can market their brands in a way that is both stylish and cost-effective for even the smallest of budgets. We look forward to helping you create a unique, creative, and effective promotional product that will keep your brand at the forefront of customers’ minds in 2023!