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How to Market your Small Business on a Shoestring Budget

How to market your small business on a shoestring budget

As a small business owner, you may be wondering how to market your business on a shoestring budget. Luckily, there are several effective marketing strategies that can help you get the most bang for your buck. In this blog post, we will share some tips on how to efficiently and effectively market your small business on a tight budget.


Custom sticker marketing.

Custom stickers are a great way to promote your business, as they come in a variety of shapes and sizes. You can use them on products, packaging, or any other marketing collateral. Plus, since sticker production is relatively affordable, you can market effectively without breaking the bank.


2. Social media promotion.

Social media is a great tool for marketing and it can be done on a budget. You can use platforms like Instagram, Facebook, Twitter and LinkedIn to promote your small business. If you don’t have the budget to pay for ads or influencer partnerships, you can still reach potential customers by utilizing organic content such as videos, photos, blog posts and other relevant content.


3. Networking

Networking is a great way to get your business out there without spending too much money. You can attend events, join industry groups or even host your own networking events. This will help you build relationships with potential customers and partners, as well as helping to create new business opportunities.


4. Participate in local events

Getting involved in local events is a great way to get exposure for your business without spending too much money. You can look for upcoming fairs, festivals or other public gatherings that may be relevant to your industry and participate with a booth or sponsorship. This will help you connect with potential customers in your area and increase brand awareness.


5. Leverage word of mouth marketing

Word-of-mouth marketing is one of the most powerful forms of advertising and it’s free! Encourage happy customers to share their experiences about your business on social media or with friends and family. You can also offer incentives such as discounts or coupons when customers refer their friends.


You can also provide friends and family with die cut stickers from your brand that they can display when they’re out and about. This will help you spread the word about your business without investing money into paid advertising.


These are just a few of the ways you can market your small business on a tight budget. With a little bit of creativity and effort, you can easily find ways to promote your business without breaking the bank.


So, what kind of sticker marketing works best? Here are the top 5 types of decal marketing we get orders for:


Car decals

Window decals

Wall decals

Product labels

Custom vinyl stickers.



Each type of sticker has its own advantages when it comes to marketing your business.


Car decals are great for getting exposure as they’re highly visible on the road. And custom vinyl stickers come in all shapes so you can choose how much of your vehicle's real estate you wish to take up with branded decal designs.


Car sticker ideas for your small business can include logos, website addresses, contact information and any other important details.


Window decals are another great way to increase brand visibility. They’re easy to apply and can be seen from both sides of the window. You could use them in storefront windows or even on your vehicle’s rear window.


Oftentimes, businesses spend a lot of money adding designs to storefront windows. Why not make it work for you versus just being a pretty display? Add your website, logo or contact information to the design, as well as, hours of operation, social media channels and more!


Wall decals also make great marketing pieces for businesses. You can apply custom wall stickers to any surface in a store, office building, warehouse or other business facility.


Consider stickers that say things like “We’re open”, “Welcome” or even have your business tagline printed on them. You can also display BOGO deals or other marketing campaigns you are looking to advertise for short or long term!


Product labels are great for getting attention when customers come to shop at your store or receive products from you in-person or via mail. If you are already having to buy tape or packaging material, why not get some labels printed with your logo or website information? For this, consider roll labels which come with perforations so you can easily remove them from the roll and stick them on products.


And lastly, custom vinyl stickers are a great way to show off your brand. They can be given out as promotional materials at a trade show, or even just used as a fun way to decorate items around your store or office. There are so many ways to use these custom stickers, and they can easily be ordered in bulk which is great for businesses on a budget.


No matter what type of sticker marketing you choose, remember that it’s all about getting the word out about your small business while also honoring your marketing budget.


With a little bit of creativity and effort, you’ll be able to find ways to promote your business without breaking the bank! So, get creative and start using stickers printed fast from Sira Print for all your marketing needs today! It's simple.


Sira Print is the easiest way to buy custom vinyl stickers, keychains, pins, labels, and other printing online. Order in 60 seconds and we'll turn your designs and illustrations into custom stickers, acrylic keychains, acrylic pins and labels in days. We offer free pdf proofs, free shipping in Canada and USA and super-fast turnaround.




Looking for new custom stickers?

Browse our collection of our different custom sticker options. We offer FREE shipping to the US and Canada with no minimum order quantities. Whether you are a business or you are shopping for personal use, we have the right sticker for you at the right price.

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