Custom Product Labels

Customized labels are a great way to make sure your products stand out from the competition.

Personalizing your product with custom labels is an investment that will give you results in no time. In this post, we'll show you how to make sure that every detail of your label has been thought out and executed properly.

We'll show you how to create custom labels for all your products so that each label is personalized with your logo, contact information and a professional looking design. And if customizing your labels sounds like too much work, we'll also share some quick tips on how to get your custom product labels online at an affordable price.

Consider colours when you are creating product labels.

You want your custom labels to be eye-catching and stand out. But it's important not to use too many colours in a design, because they become cluttered and difficult to read.

Take into consideration the background colour of the bottle, jar or product that you're customizing your label for. This will help you keep the design clean and professional looking.

Marketing has long been tied to psychology, and certain colours are associated with specific moods. Warm colours like red and yellow tend to feel energetic and urgent, which is why they show up so often in food branding. Cooler blues and greens read as calm and dependable.

You want your custom product labels to stand out but you don't need a lot of colours, so use one solid colour in the background and add pops of complementary colour with logos or words that need to stand out.

Focus on a font that flatters your product labels.

When customizing your labels you want to make sure that the font is professional looking and fits with your brand.

For example, if you are selling hot sauce, you might want something bold and heavy. For skincare, something cleaner and lighter usually works better.

Whatever design you're choosing, make sure the fonts fit your brand. Centre the text so it looks balanced against the rest of the design, and never forget legibility — if people can't tell at a glance what the label is for, it isn't doing its job.

Use unique shapes to create custom product labels.

Shapes are an easy way to make a label distinctive. You can choose from circles, squares, ovals or a fully custom die cut shape when designing labels for bottles, jars, soap dispensers and more.

A custom shape gives customers something recognizable that sets your product apart on a shelf.

Make sure your company or product name is a focal point.

Custom product labels need a focal point that is recognizable and easily identifiable.

Many organizations choose their logo, because it reflects who they are without needing extra copy on the label.

To make sure customers know exactly which brand they're looking at, put your company name or logo prominently on all custom printed packaging — whether it's die cut vinyl stickers, water bottle sleeves or bottle labels.

Choose an appropriate label size for your products and packaging.

If you are customizing stickers or labels for bottles and jars, consider their size in relation to the design.

Sometimes a logo fits well on one side of the bottle while being hard to see from other angles. A good rule of thumb: if there will be text above or below the focal point, make sure some of it stays visible no matter which angle the product is viewed from.

It doesn't take much work, but it does require patience. Consider colour schemes, text placement, size and font styles — otherwise your labels won't stand out from brands using generic designs.

Be sure to add contact info.

Place contact information thoughtfully so customers know what you offer without having to look up your website for details.

Don't forget barcodes for ease of scanning.

A barcode makes labels far easier to scan for inventory tracking purposes.

If your labels will face moisture or outdoor exposure, choose a waterproof material or a laminate so the ink won't smear or fade. This matters especially for anything refrigerated, used in a bathroom, or applied outdoors.

Add your social media handles.

If you want your label to work harder, include social icons and handles so customers who like your product have a way of following you.

Their likes, shares and comments act as word-of-mouth marketing long after the purchase.

Trust a designer with your product label design.

If you can't design it yourself, consider outsourcing to a designer or using a DIY option with pre-designed templates.

Start off by creating your own design and submitting it to us, or use a platform like Canva. You don't need an artistic background — they have pre-designed templates including product label layouts.

Add your exact brand colours using hex codes, use the Elements menu to add borders or shapes, then save in a format that can be sent for printing. Files can be saved as PDF, JPG, PNG and vector.

Once saved, send them to us at Sira Print Inc.

Placing an order is as simple as sending your file and choosing your quantity and material. Our roll labels and custom labels are made with durable vinyl and polyester, with a scratch-resistant overlaminate that protects your artwork from fading.

Let us know of any special instructions and we will take care of the rest.

We always provide a PDF proof within 24-36 hours before we begin production, so you are confident we are bringing exactly what you want to life.

That's it. All that's left is waiting for your order to arrive — with free shipping on orders over $100 to Canada and the US.

Related reading: How Every Business Can Benefit from Custom Product Labels · Design & Order Custom Product Labels in Just a Few Simple Steps