Defining your Brand through Stickers, Service, and Statements
Did you know that the brands you have grown to love and have come back to time and time again likely produced roughly 5 to 7 impressions to gain your attention and earn your brand awareness? Consistency of experience & repetition over time increases brand recognition, so how best can you capitalize on this trend and define your brand through successful signage, stickers, decals and more? Read on to discover the top 3 ways you can define your brand through service, signage and support.
Quality Brand Signage And Stickers Build Rapport
You don’t have long to make a first impression. However, we all know that the impression made is a lasting one. Business owners and marketing professionals must use these split seconds strategically in order to present your brand as an authoritative, relevant and trustworthy source within your industry. In a fast-paced world moving at the speed of mindless scrolling and distracted driving, how does a brand gain recognition in those nano-seconds?
Many brands are investing in the powerful tool of signage and stickers. By standing out with eye-catching labels and packaging, you’re sure to impress your customers while also impressing upon them your commitment to quality. Here are just a few of the many reasons brand signage and stickers are a solid marketing investment:
Sticker marketing is an extremely cost-effective way to create a lasting impression
Decals allow your brand to go beyond your geographical vicinity to pick up “eyes” everywhere.
Signage commands viewers attention and encourages pause for consideration. Gain trust and credibility when people share in recognition of your brand logo on their personal effects.
Customer Service Is Paramount For Earning Respect and Retention
It’s only natural that you want your customers to continue to come back for more and even bring with them some new customers. That said, customer service is one of the most important aspects to any brand defining their way in a sea of competitive industries.
In fact, poor customer service can cost you. Not just in refunds and unwanted reviews, but even in the initial purchase to begin with. According to The Data Point, U.S. companies lose more than $62 billion annually due to poor customer service. Yikes. What’s worse, is how this also affects their continued support from customers. Records show that buyers are usually worth more than their initial purchase alone. When you maintain them for a lifetime or at least long-term, depending on the nature of your products and services, they are likely to spend more. This means that the cost to acquire them reduces significantly into profitable earnings.
Even American Express’ Customer Service Barometer Survey shared findings that 7 out of 10 U.S. consumers say they’ve spent more money to do business with a company that delivers great service. Get your team used to the idea that every single customer is one of longevity and has earned impeccable customer service. Not only is it simply a professional courtesy but it also can be the top contributor to your bottomline.
Mission And Vision Statements Help You Define And Display Your Brand Daily
Both the vision and mission statements play an important role in any organization. The mission statement provides a clear and effective guide for making decisions, while the vision statement ensures that all the decisions made are properly aligned with what the organization hopes to achieve.
At its founding, Microsoft shared its vision “A computer on every desk and in every home.” This vision projected the “where” in which every aspect of their business was heading. In this way, having an ambitious and powerful statement like this prompts the consistent question of whether what is being done, task-by-task, is aligned with the vision or not.
Appropriately, their mission statement is “to empower every person and every organization on the planet to achieve more. We strive to create local opportunity, growth, and impact in every country around the world.” It isn’t just about everyone accessing more, it’s about everyone accomplishing more. This is just one of many examples of well-written and purposefully-practiced mission and vision statements. Already got your mission statement locked in? Keep it top of mind by creating a custom wall decal for your office.
As you begin to define your brand with logos and stickers relevant to your products and services, you’ll also find that customer service and support goes a long way in maintaining the relationships you’ve earned through your sticker marketing. Naturally, both marketing and management are a direct reflection of your mission and vision statements at their core. Simply remembering that your brand is defined (and remembered) for its presence, professionalism and purpose, it is possible to build a successful brand when you keep quality at the forefront of your signage, service and statements.